Red person spreads his influence to other people. The process of chain infection. Dissemination of information and rumors. Recruiting new followers around the idea. Leader and leadership.

Community Crowd Family Folk Nation Population Public Society Bodies Bourgeois Citizens Clan Commonality Folks Heads Herd Horde Humanity Humankind Humans Inhabitants Kin Masses Mob Mortals Multitude Nationality Persons Plebeians Populace Proletariat Race Tribe Backing Abutment Agency Back Base Bed Bedding Block Brace Buttress Collar Column Cornerstone Device Flotation Foothold Footing Foundation Fulcrum Groundwork Guide Hold Lining Means Medium Pillar Platform Pole Post Prop Rampart Reinforcement Rest Rib Rod Shore Stake Stanchion Stave Stay Stiffener Stilt Substratum Substructure Sustentation Timber Underpinning Employment Field Trade Work Biz Calling Career Craft Dodge Function Game Line Livelihood Occupation Pursuit Specialty Vocation Collective Joint Advanced Brand-new Contemporary Current Different Late Modern Original Recent State-of-the-art Strange Unfamiliar Unique Unusual Contact Network Relation Acquaintance Agent Ally Associate Association Friend Go-between Intermediary Kindred Kinship Mentor Messenger Reciprocity Relative Sponsor Connection Conversation Delivery Intelligence Link Transmission Advice Advisement Articulation Assertion Communion Converse Correspondence Declaration Dissemination Elucidation Expression Interchange Intercommunication Intercourse Mention Publication Reading Reception Revelation Talk Talking Telling Transfer Utterance Writing Authority Curb Discipline Domination Force Government Jurisdiction Management Oversight Regulation Restraint Restriction Rule Supervision Ascendancy Bridle Charge Check Clout Containment Determination Direction Dominion Guidance Juice Limitation Manipulation Might Predomination Qualification Regimentation Ropes Strings Subjection Subordination Superintendence Supremacy Sway Weight Clue Data Info Instruction Knowledge Material Message Report Science Tip Word Ammo Break Confidence Counsel Cue Dirt Dope Dossier Earful Enlightenment Erudition Illumination Leak Learning Lore Notice Notification Orientation Propaganda Scoop Score Tidings Wisdom Attach Hook up Join Relate Affix Bridge Cohere Conjoin Consociate Correlate Couple Equate Fasten Marry Span Tag Unite Wed Yoke Belief Concept Conclusion Design Feeling Form Intention Interpretation Meaning Notion Objective Opinion Perception Plan Scheme Sense Solution Suggestion Theory Thought Understanding View Aim Approximation Brainstorm Conception Conviction Doctrine End Essence Estimate Fancy Flash Guess Hint Hypothesis Import Impression Inkling Intimation Judgment Object Pattern Purpose Reason Significance Suspicion Teaching Viewpoint Band Body Class Club Company Faction Gang Organization Party Troop Accumulation Aggregation Assemblage Assembly Assortment Batch Battery Bevy Bunch Bundle Cartel Category Chain Circle Clique Clot Clump Cluster Clutch Collection Combination Combine Conglomerate Congregation Coterie Covey Crew Formation Gathering Grade League Lot Mess Pack Parcel Passel Platoon Pool Posse Set Sort Suite Syndicate Trust Harmony Partnership Synergy Unity Alliance Assistance Coalition Confederacy Confederation Federation Help Partisanship Symbiosis Synergism Union Lineup Side Squad Unit Contingent Duo Foursome Outfit Pair Partners Rig Sect Stable String Tandem Trio Troupe Workers Action Approach Blueprint Game plan Method Planning Policy Procedure Program Project Scenario System Angle Artifice Brainchild Cunning Gimmick Layout Proposition Racket Scene Setup Slant Story Subtlety Tactics Civic Civil Communal Governmental Mutual National Popular Social Universal Urban City Common Country Federal Free Metropolitan Open State Chief Commander Director Head Manager Officer Ruler President Boss Captain Chieftain Conductor Controller Counsellor Dean Dignitary Doyen Eminence Exec Forerunner General Governor Harbinger Herald Lead Lion Luminary Mistress Notability Notable Pacesetter Pilot Pioneer Precursor Principal Rector Ringleader Shepherd Skipper Superintendent Superior Analogy Image Symbol Allegory Emblem Hope Metonymy Personification Similitude Trope Effort Strength Violence Arm Brunt Coercion Compulsion Conscription Draft Duress Dynamism Enforcement Exaction Extortion Fury Horsepower Impact Impetus Impulse Momentum Muscle Pains Potency Potential Pow Pressure Punch Push Sinew Sock Speed Steam Stimulus Strain Stress Stuff Tension Trouble Velocity Vigor Area Environment Location Point Seat Situation Spot Stand Bearings District Fix Geography Ground Locale Locality Locus Reference Region Setting Site Space Station Surroundings Topography Tract Whereabouts Captaincy Captainship Care Coaching Encouragement Guardianship Initiative Navigation Overseeing Pilotage Piloting Shepherding Steering Stewardship Superintendency Tutelage Administration Directorship Generalship Governance Influence Running Expectation Faith Assurance Certainty Certitude Credence Credit Dependence Positiveness Reliance Stock Store Sureness Aid Collaboration Participation Service Cahoots Coaction Concert Concurrence Conspiracy Fusion Give-and-take Helpfulness Logrolling Responsiveness Teamwork Unanimity Board Executive Bosses Brass Directorate Directors Employers Execs Executives Mainframe Upstairs Alternative More New